Be
a Copywriter, Tips toward million $
Copywriting
are written text intended for advertising and marketing. This is most essential
to internet marketing. The main purpose is to strategically deliver words in
order to persuade people and take them into a form of action.
Copywriting is usually done in
retail stores, advertising companies and marketing firms in a metropolitan
area. The copywriting work environment is one characterized with hectic
schedules that require its workers to perform their tasks creatively under
pressure. Marketing and advertising is notorious for its fast-paced nature
where crises are already considered a normal occurrence. Copywriting is
typified by successive assignment with immediate deadlines everyday and
constant calls for eleventh-hour revisions. Copywriting is therefore a field
for the dynamic, creative and bold.
Copywriting doesn't
necessarily demand the strictest observance to formal English grammar. Because
your objective is to build an empathetic rapport with your readers, you want to
write the way they speak. Depending on the circumstances and your intended
audience, using slang, sentence fragments, contractions, colloquialisms, and so
on is perfectly acceptable. Yet you still want to maintain credibility, so not
everything goes. When writing copy, you're walking a fine line between
informality and incomprehensibility.
As a copywriter you are expected to influence changes in consumer behaviour through ideas, creativity and
the use of interactive media. Imaginativeness,
raw talent and appetite for challenge are the basic core of being a successful copywriter.
This are some of skills you need to remember in order
for you to have what it takes in being a
successful copywriter:
1. Caring about
what you are writing about makes the difference in a good copy.
2. Relevant knowledge of what you are selling. You have
to know the facts before you can communicate it to your audience.
3. Communication skills to come up with witty taglines
and spellbinding prose are prime requisites.
4. Sheer creativity and of course willing to put it to
use.
5. Errors can be embarrassing, as an advertising
copywriter you will be spending a lot of time going over your text. This part of the job can be the most
stressful.
6. You should and can work in strict deadlines.
7. Requires a good
understanding of layout and typography as visuals are yet another essential
part of advertising and marketing.
8.
Skill of putting great ideas into paper in very stylish and effective ways.
9. Research skills
because you need to know everything about the products or services you are
selling. Being good at desk-research and having good interviewing skills are
vital for getting to the main issues.
10. being creative is an essential skill for copywriters.
You will have a brief to work to, but, at the same time, you will be expected
to come up with fresh, new ideas. You need to find innovative ways of
interpreting the brief to hook potential clients and encourage them to buy the
product or service.
11.
As with having a thick skin, having a sense of humour
always makes life easier. The ability to laugh at yourself is definitely a
quality worth having and can be useful in awkward situations.
12. It helps to be up-to-date with the latest news, views and
trends. You should try to keep your eye on the ball, know what’s hot now and
what will be the next big thing. Depending on what you are writing copy about,
you may be able to use relevant news stories or trends in your copy.
13. If you wish to be a copywriter it is vital that
you are able to take criticism about your work in a positive way. There’s no
point getting upset and precious over your writing or arguing with the client.
After-all, they are the ones paying you, so you need to please them. Plus, you
may just learn something really valuable in the process.
Though as not high-earning as some other careers in
advertising, advertising copywriters are still well paid. Some working in firms
and some are freelancers even own their own business. Copywriters usually
start off as assistants who earn as much as $30,000 to $35,000 a year,
gradually increasing to around $40,000 once they become really adept into
copywriting. Eventually they can be promoted to senior positions, earning about
$100,000 and then to copywriting chief, earning around $125,000. Copywriters
may also ultimately become creative director, earning as much as $200,000 a
year.
A new copywriter might
charge $500 or $1000 to write a sales letter; while more experienced
copywriters could easily charge $2000, $5000 or even $10000. Some copywriters
also negotiate royalties, in the form of a percentage of the sales revenue which
is why there is no fix upper limit to a top copywriter's earnings
Copywriting necessitates a
good combination of solid formal education with a good writing experience.
Copywriting is usually not found as a degree of concentration in most colleges
and universities, a lot of copywriters take degrees in liberal arts, business
management, marketing and communications.
Some people have a natural
affinity for it and become proficient fairly quickly. Others don't, and it's a
long slog for them. But they eventually get it.
Anyone who can communicate effectively in writing falls somewhere in between
those two extremes and can learn to be a copywriter.
Good copywriters are
always in demand. Millions of new businesses come into existence each year, and
they need fresh new sales material. When an economy is bad, existing businesses
need every sale they can get, which means they need even more effective sales
material written by copywriters.
You can write sales
material wherever and whenever you want. From your computer at home or even
from a laptop on the beach. You can do this full time or part time, it's
entirely up to you.
If you are decided that
you want to be a copywriter remember all this tips. There are also institutions
out there offering courses for copywriting. Invest a little for learning and
the assurance of return of investment is within reach. The demand is high so start
learning now and be a successful copywriter in the future!
